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“We want to get 10,000 bikes out on roads by the end of the third quarter.”

A group with $ 1.2 billion asset base, Hero Motors Company (HMC) is name to reckon with as being the world’s largest manufacturer of bicycles with over 20 companies under its belt. Spearheading the next generation of Munjals, Aditya Munjal, Director, Hexi, a last-mile connectivity solutions provider/startup arm of HMC is upbeat about the bicycle market in India and shall pick-up pace gradually. In an interview with Manali Jaggi of BW Smart Cities, Aditya talks about a consumer driven strategy by introducing various new strategic initiatives which can be instrumental in developing a robust cycling infrastructure and providing economic mobility to the disadvantaged.

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