NEW DELHI, APR 23: Dalberg Global Development Advisors in association with the Confederation of Indian Industry (CII) today published Smart Maps for Smart Cities: India’s $8 Billion+ Opportunity, a new report that quantifies the value of smart maps to Indian citizens, businesses, and government within the context of India’s urban development. The analysis finds that smart maps and dynamic mapping technologies will be critical tools for the development of India’s smart cities project. According the broader research, India is expected to see the greatest migration to cities of any country in the world in the next three decades, with over 400 million new inhabitants moving into urban areas. The expansion of India’s urban population will also have to be met with an expansion of infrastructure that is 20 times the capacity that has been added to India’s city over the last decade. Dalberg’s report details how smart maps can facilitate the development of smart cities in little ways that add up to huge economic benefits for citizens, businesses, and government. Built on detailed analyses of nine high-potential uses of maps, the study highlights that smart maps can help India gain upwards of USD $8 billion in savings and value, save 13,000 lives, and reduce one million metric tons of carbon emissions a year, in cities alone. The benefits to society and economy as a whole are likely much greater. Gaurav Gupta, Managing Director of Dalberg Asia, described the potential impact of the study: “Simple improvements in some of the most basic tools that citizens use can lead to significant social impact. Maps, by which citizens and organisations make sense of their surroundings, are one such ubiquitous and fundamental tool that technology has transformed,” he said. “The report shows that by liberalising policy to enable the best technology to be applied to the mapping sector, we can spur innovation in this industry and equip society with a critical tool for driving positive social and economic impact.” In a dynamically changing landscape like India, maps need to be updated faster and need better coverage of local businesses to make maps a highly useful tool for citizens. The unique challenges of dealing with India’s diverse and quickly changing urbanscapes offer unique opportunities for mapping players to innovate with locally relevant solutions that will make maps more useful for citizens. Smart maps use mapping technology that capture a broad range of data and are built to update quickly and correctly in order to give people the most accurate information possible. Smart maps are also designed to be easy and intuitive to use in order to reach the widest possible audience, and they encourage innovation by making it easy for users or businesses to incorporate their own data. Highlighting the key benefits of smart maps with regards to India, the report found: Smart maps will make commuting more efficient in India, helping consumers and businesses alike to save time and money

• The Transport Corporation of India estimates that India loses $11 billion annually due to traffic congestion on highways alone.
• By providing real-time updates and accurate traffic information, smart maps have the potential to save $1.6 billion in productive time and fuel, and 1 million metric tons of C02 emissions

• India’s urban emergency services respond to 10.8 million emergency calls daily, half of which are ambulance calls.
• The average ambulance response time in India is 15 minutes, nearly twice the international standard
• By tying addresses to locations, smart maps can help eliminate the uncertainty about where callers are, reducing response times by up to 25%. Smart maps can also route responders around road closures, traffic jams, and other obstacles.
• For victims of cardiac arrests and fire, two situations in which even marginally faster response times can make the difference between life or death, smart maps could save 13,000 lives

• Smart maps that allow for crowdsourcing of information will allow small business owners list their businesses online for anyone to find
• Smart maps also allow consumers to find more information about local offerings, helping them to make better choices, while also helping them locate the businesses they’re interested in

• Fewer than half of the country’s five million kilometers of roads are mapped today, while only 10-20% of the country’s businesses are listed on online maps
• In a dynamically changing landscape like India, maps need to be updated faster and need better coverage of local businesses to make maps a highly useful tool for citizens.
• The unique challenges of dealing with India’s diverse and quickly changing urbanscapes offer unique  opportunities for mapping players to innovate locally relevant solutions that will make maps more useful for citizens