Smart offline stores will help in increasing and serving their customer base effectively. The use of sensors, cloud computing, data analytics, artificial intelligence helps in giving the customer a tailor-made experience.
Smart cities are a very real possibility in the foreseeable future. With the widespread use of technology and new innovations every day, it comes without saying that the retail industry is profited as well. Smart cities have an abundance of data, opportunities, and customer base; it is a good place for industries to deploy their innovations.
Smart offline stores will help in increasing and serving their customer base effectively. The use of sensors, cloud computing, data analytics, artificial intelligence helps in giving the customer a tailor-made experience. Gathering day-to-day data of the customers in the shop, average time spent in the shop, the demographic that visit the store often etc., will help in elevating the customer experience and the overall appeal of the store.
Not just the overall sales of the store, but also security can be enhanced. With the deployment of smart sensors on each product, it will be easier to track the products that might have gone missing from the store.
Cashless transactions have become the preferred way of payments globally. Innovations like Point of Sales have seeped into day-to-day life as well. Buyers can now pay for the transaction through their phones.
Online shopping has increased manifold in the past five years. Timely deliveries and cheap shipping costs attract customers, but it has also raised concerns of pollution, carbon emission, and traffic. The smart city logistic helps in mapping geographic information and find the shortest route for the delivery of the product.
With all the innovations and technologies that smart cities will implement, it is inevitable that retail and online stores will leverage them to the best of their abilities. This will help them provide a much better experience to their customer base.